Healthcare marketing and branding has become the need of the hour. You must declare and proclaim that your Healthcare facility is the best to rise above the overwhelming competition and to score points with web-savvy potential customers who get a gamut of information and a variety of options with a click.

Gone are the days when patients relied only on word-of-mouth information or family doctor references. Today's patients check up on the reputation, the social media persona, the reviews of the physicians, the facilities and services offered etc. before choosing a hospital. It is simply not enough to be excellent; you must convey and communicate that you are excellent to garner customer interest.

This has carved a role for hospital marketing professionals as branding is a multidisciplinary science that combines classical marketing techniques with new-fangled social marketing.